From a Simple Idea to Homes Across Europe & Asia
Every great company starts with a story. This is ours â a journey of passion, perseverance, and the unwavering belief that everyone deserves a beautiful home.
Where It All Began
In 2019, our founders saw an opportunity to bridge quality home products between manufacturers and consumers across multiple markets. What started as a vision to make quality home essentials accessible to everyone has grown into a thriving international operation.
"Why should geography limit access to quality home products?" our founders wondered. The answer drove them to create a business model that could serve customers efficiently across diverse markets â from Europe to Asia.
That vision led to Homfinity, operated by Advan Hong Kong Technology Limited â a name combining "Home" with "Infinity," representing our limitless commitment to making homes better, one product at a time, across all the markets we serve.
We believed that every family, regardless of where they live, deserves access to quality products that make their house feel like home. That belief hasn't changed â it's only grown stronger as we've expanded our reach.
Liu Fei
Founder, Advan Hong Kong Technology Limited
Our Journey Through the Years
Key milestones that shaped who we are today
The Foundation
Advan Hong Kong Technology Limited established Homfinity with operations in Europe and Asia. We launched our first website with carefully selected products, focusing on quality and customer satisfaction from day one.
Growing Through Challenges
Despite global challenges, we expanded our product range to 500+ items and established efficient logistics networks. Our operations team grew to support increasing customer demand across multiple markets.
European Expansion
We expanded shipping to all EU countries and the UK, establishing ourselves as a reliable source for home products across Europe. Our customer base grew rapidly across 15+ countries.
Strengthening Global Operations
We strengthened our Hong Kong operations at RM 1307, Kenbo Commercial Building, optimizing our logistics and customer service capabilities. This strategic positioning enabled us to serve customers more efficiently across multiple time zones.
Sustainability Focus
We launched our eco-friendly product line and committed to carbon-conscious shipping practices. Reached significant customer satisfaction milestones across all markets in Europe and Asia.
Today & Beyond
With 5,000+ products, dual-continent operations from Hong Kong and Europe, and customers across 20+ countries spanning two continents, we continue growing while staying true to our founding values.
From Regional to International
What started as a focused e-commerce operation quickly evolved into a truly international business. Our commitment to quality products and customer service resonated with families across different continents and cultures.
By 2021, we were serving 15 European countries. By 2022, our Hong Kong operations were optimized to serve Asian markets efficiently. By 2023, we had built a loyal customer base spanning two continents.
Every positive review, every returning customer, and every photo shared of our products in customers' homes â whether in Berlin, Barcelona, or Hong Kong â reminded us why we started this journey.
20+
Countries Served
5K+
Products
2
Continents
The Values That Guide Us
These principles have remained unchanged since day one and continue to shape every decision we make.
Quality Without Compromise
We carefully verify every product before adding it to our collection. If it doesn't meet our standards, it doesn't make the cut â simple as that.
Customer-First Always
Every message gets a response. Every concern gets addressed. We treat our customers the way we'd want to be treated â with respect and genuine care.
Sustainable Future
We're committed to reducing our environmental impact through eco-friendly packaging, sustainable sourcing, and carbon-conscious shipping options across all markets.
Looking to the Future
Our story is far from over. In fact, we believe the best chapters are yet to be written. As we look ahead, we're excited about the opportunities to serve you even better across all our markets.
We're constantly working to improve â expanding our product range, enhancing our website, and finding new ways to make your shopping experience seamless, whether you're in Rome or Hong Kong.
- đ¯ Expanding to more international markets
- đą Launching more sustainable product lines
- ⥠Faster delivery across all regions
- đ¤ Building stronger customer relationships
- đĄ Introducing smart home solutions globally
The People Behind Homfinity
Meet the full team â
Global Team Across Continents
From customer service to logistics, our team spans Europe and Asia, operating from Hong Kong and European locations. We're a diverse group united by our commitment to excellence and our genuine care for our customers, wherever they may be.
Be Part of Our Story
Join thousands of happy customers across Europe and Asia who have made Homfinity their trusted source for home, kitchen, and garden products.